what’s on TV?
spec commercial | 3 x 30s
SPEC AD
What's on TV?
ROLE
Director
Producer
Creative
YEAR
2024
Six characters, three couples, navigating the confines of home. One partner makes an attempt at change – but nothing that leads to anything lasting. Why not attend or organise a study circle instead?
A spec ad for Arbetarnas Bildningsförbund (ABF), offering study circles for anyone who wants to promote learning and growth through the creative exchange of ideas.
| 3 x 30s spots
6 ACTORS – 1 LOCATION – 8 HOURS
Made at Stockholm University of the Arts, this project emerged from limitations: 1 location, 8 hours, and 6 actors from the acting department. I set out to showcase "ad length" storytelling and my treatment emphasised story and a comedic doll-house framing – drawing inspiration from the simplicity of comic strips.
CONCEPT
Utilizing locked-off shots, subdued low-key lighting, and slow zooms, “What’s on TV?” aims to magnify the confinement of everyday existence. Despite yearning for change, the couples remain in a routine. Clumsy attempts at transformation yielding nothing new.
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CAST
Three distinctive couples of spanning ages and lifestyles, from the conventional to the avant-garde. In performance we emphasized stillness, timing, and simplicity of blocking to capture the essence of the interaction.
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STOCKHOLM UNIVERSITY OF THE ARTS
Executive producer and co-creative – Björn Boström
Director of Photography – Adam Nilsson / Assistent Camera – Patrik Careland
Production Design – Trixie E. Falkenborg / Property Master – Axel Österholm
Coordinator – Nora Bergström / Assistent Dir. – Madeleine Meurman
Sound Design – Niklas Björklund / Gaffer – Aaron Gotthardt
Music – Kristin Rosendahl / Trumpet – Kalle Nordström
VFX/comp – Tobias Westin / Grade – Joonas Sild